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Cravings are intense feelings that drive you to eat your favorite foods at times when you are not hungry. You can be making great progress on your weight loss diet program but at some point in your journey a craving will strike. These cravings are highly individualized, meaning that some women might crave chocolate while others can't do without ice cream. Keep in mind that cravings are based on emotions. Women who go on and off diets frequently seem to be more affected by cravings. To identify cravings in your weight loss program, pay close attention to the triggers that make you want to eat. Be sure to ask yourself if you are truly hungry or acting on a craving. Here are several ways you can deal with cravings.